Miami - Morocco and its never-ending charm that captures tourists year-round is once again a preferred location for the glamorous world of fashion. Many famous artists and designers fall in love with the Kingdom, from showcasing its rich culture, emblematic colors, romantic scenery, unique traditions – the choices are endless.
This time it was Italy’s world renowned fashion brand Jacob Cohën that chose the enchanting city of Chefchaouen, Morocco’s Blue City, as background for its Fall-Winter 2015-2016 Collection. Jacob Cohën shot its latest advertising campaign in the blue alleys of the city.
Famous for its jeans, Jacob Cohën’s campaign can be easily described as elegant, classic and chic, with a touch of serenity and coolness. Shot behind the lens of international photographer Steve McCurry, the Blue City was the perfect ambience for the brand’s new collection.
Besides the 16 official images of the campaign released worldwide, Jacob Cohën presents the Backstage Video of the photoshoot that without a doubt, will take your breath away.
Accompanied by the mystical music and lyrics of Laurence Revey’s Immortal song, the Backstage Video shows McCurry taking his best shots at two stunning fashion models, whose piercing blue eyes and profound demeanor match perfectly with Chefchaouen’s blue streets and its overall fascination.
Among slow motion walks, still poses, effortless transitions, innocent looks, fresh elements, and a remarkable display of Moroccan culture, Jacob Cohën achieves a world-class campaign that has been chosen by Vogue Italie as one of the best of the season.
Blending the history of the Blue City and its locals with the brand’s new apparel collection, Jacob Cohën’s Fall-Winter 2015-2016 campaign will captivate you. You will want to own every garment and choose Morocco’s Chefchaouen as your next travel destination.
The post Jacob Cohën Chooses Chefchaouen for Its Fall-Winter 2015-2016 Campaign appeared first on Morocco World News.