Rabat - The Moroccan National Tourist Office (ONMT) announced a competition to design its new website, TelQuel reported this week. The contest calls for competitors to bring “strategic thinking to design, content writing and translations.”
The goal of a new website will be to “optimize the presence of the Moroccan brand on the web.” The ONMT also wants it to target Moroccans living abroad. In addition to incorporating more languages, the ONMT also plans on launching a new mobile site.
The new website campaign, MuchMorocco, is targeting tourists from the United Kingdom, Ireland, the United States and Canada, according to TravelWeekly. It has been coordinated by a UK-based communications design agency and will include a new site at visitmorocco.com, print and online display advertising, events and social media.
This is the first time the ONMT has employed a British company, rather than relying on translated versions of sites developed in France.
“Our aim with this campaign is to bring the essence of Morocco to holidaymakers,” said Amine Boughaleb, director of the Moroccan National Tourist Office in London, as reported by TravelWeekly.
Earlier this month, Morocco World News reported on tourism in Morocco. In 2014, tourism and travel made up 17.9 percent of Morocco’s GDP with a projected 3.5 increase for 2015.
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